December 1, 2023

After finishing its blockbuster acquisition of Activision Blizzard, Microsoft is able to bang the advertising drum forward of the vacation season. Right now, the corporate is reviving its “Energy your desires” marketing campaign that marked the launch of the Xbox Sequence X and Sequence S within the fall of 2020.

A brand new 3-minute clip titled “Get up and dream” has been revealed right now, and it’ll additionally air this night throughout Thursday Evening Soccer on Amazon Prime Video. The clip might be a part of Microsoft’s Xbox advertising marketing campaign through the vacation season, and it options Xbox-exclusive video games reminiscent of Starfield, Forza Motorsport and the upcoming Hellblade II, in addition to Cyberpunk 2077.

Home windows Intelligence In Your Inbox

Join our new free e-newsletter to get three time-saving suggestions every Friday — and get free copies of Paul Thurrott’s Home windows 11 and Home windows 10 Discipline Guides (usually $9.99) as a particular welcome reward!

*” signifies required fields

“‘Wake Up and Dream’ is an immersive journey story, impressed by avid gamers and their desires – going past creativeness, and capturing the enjoyable, pleasure, neighborhood and love all of us share for our favourite video games and epic gaming moments skilled with buddies,” the Xbox workforce mentioned right now. Xbox followers are additionally invited to share their love for Xbox on social media utilizing the #PowerYourDreams hashtag.

With Phil Spencer lately confirming that the primary Activision Blizzard video games gained’t be coming to Recreation Go till 2024, Microsoft gained’t have the ability to depend on blockbuster Recreation Go additions to promote extra Xbox consoles through the vacation season. “This acquisition is certainly long-term,” Spencer mentioned this week on the Xbox podcast. “So the truth that we’re not hitting day one with a bunch of video games dropping into Recreation Go is slightly little bit of a downer, however I’m very excited in regards to the future.”

Based on latest US information from Circana (beforehand NPD), the Xbox unique Starfield was the best-selling sport in September (regardless of its day one availability on Recreation Go), however Sony’s PlayStation 5 remained the best-selling console within the US final month, with Xbox Sequence X|S console coming in second place in each unit and greenback gross sales. It is going to be attention-grabbing to see how issues evolve through the vacation season, nevertheless it appears like Microsoft goes to push its inexpensive Xbox Sequence S with a brand new $299 Starter Bundle that features 3 months of Xbox Recreation Go Final.