September 21, 2023

Spotify introduced in the present day that there are actually over 100,000 video podcasts accessible through its cellular app and repair, up from 70,000 in March.

“Since we’ve made video podcasts accessible for creators in almost each market, the medium has change into core to the Spotify podcast expertise, with reveals all all over the world using the format to deepen engagement with followers,” the corporate’s announcement put up explains. “The U.S., Brazil, Mexico, the U.Okay., and Germany publish essentially the most video podcasts, however we’re additionally seeing nice adoption in markets just like the Philippines, the place video podcasts account for over half of podcast consumption.”

Spotify dominates the streaming music enterprise with 210 million paying subscribers and 515 million energetic month-to-month customers total, and it has embraced including different sorts of audio content material to its service, together with podcasts in 2015, and video podcasts and audiobooks in 2022. In the meantime, it has struggled to convey apparent options to the music facet of the home, most notably high-quality lossless music, a characteristic it introduced in 2021 however by no means delivered.

However Spotify has additionally upended its podcasting enterprise, transferring from an costly technique to rent big-name expertise and studios and launch unique reveals through its in-house studio to a extra conventional ad-based mannequin wherein the agency can take higher benefit of its enormous viewers.

Individually, Bloomberg reviews that Spotify is contemplating including full-length music movies to its service too. It will assist Spotify higher compete with TikTok and YouTube.