Netflix is reportedly in discussions to stream its first dwell sports activities occasion later this fall. In keeping with the Wall Avenue Journal, the sports activities occasion Netflix is engaged on is a star golf event that would function each skilled golfers and Method One drivers.
‘The corporate is in early discussions concerning the golf event, a number of the individuals mentioned. Set in Las Vegas, the occasion would function celebrities from “Drive to Survive,” a docuseries about Method One auto-racing, and “Full Swing,” which adopted skilled golfers in the course of the 2022 season,” the WSJ reported.
If Netflix already provides numerous sports activities documentary collection to its subscribers, the corporate has additionally been making an attempt to snag rights from dwell sports activities occasions. The WSJ beforehand reported that Netflix bid for the U.S. streaming rights to Method One final 12 months however misplaced them to ESPN. The streaming platform additionally did not get rights to tennis and biking occasions.
Netflix beforehand experimented with streaming dwell occasions with a stand-up comedy particular with Chris Rock, adopted by a particular reunion occasion of its “Love is Blind” actuality present. Nonetheless, a dwell sports activities occasion with celebrities has the potential to draw far more viewers.
Whereas Netflix remains to be testing the waters with dwell sports activities programming, different streaming platforms have already made some fairly large investments. Google has an NFL Sunday Ticket providing on YouTube and YouTube TV, Apple launched an MLS Season Cross on its Apple TV app, and Amazon is reportedly engaged on a brand new standalone video app for sports activities content material.