September 21, 2023

Threads, Meta’s Twitter clone launched to nice fanfare final week, crossing 100 million customers in simply 5 days. And this occurred with out Threads formally launching within the EU resulting from privateness issues.

Till now, EU customers have been capable of numerous use workarounds to get the Threads app on iOS and Android and enroll. For Android customers, the APK file to put in the Threads app is sort of simple to seek out, whereas iOS customers can create a US-based App Retailer account to obtain the app.

One thing occurred earlier in the present day, although. Threads customers within the EU began to note that the app was not working as traditional, even when utilizing a VPN. And Meta has now confirmed to TechCrunch that it has taken new measures to dam Threads within the EU.

“Threads shouldn’t be presently out there in most international locations in Europe and we’ve taken further steps to stop individuals primarily based there from accessing it at the moment. Europe continues to be an extremely necessary marketplace for Meta and we hope to make Threads out there right here sooner or later,” Meta mentioned in an announcement.

As of this writing, it seems that EU customers can nonetheless entry their Threads newsfeed. Nonetheless, customers are seeing a “publish did not add” message once they attempt to create a brand new thread. Furthermore, checking messages on any profile shows a “content material not out there message.”

Regardless of some real enthusiasm throughout its launch week, it seems that Threads is already dropping some steam in its second week. In accordance with knowledge from Sensor Tower (through CNBC), Threads noticed its variety of each day customers go down 20% since Saturday, and consumer time spent on the platform can be down 50%.