September 30, 2023

Google has raised the worth of YouTube Premium particular person subscriptions within the US. Beginning at this time, YouTube Premium now prices $13.99/month as an alternative of $11.99/month, however you possibly can nonetheless get monetary savings with the $139.99 annual plan, which drops the month-to-month worth of the subscription to $11.66/month.

YouTube Music Premium, which is included at no cost with YouTube Premium, can also be getting a small worth bump from $9.99 to $10.99. Again in October 2022, Google additionally raised the worth of its YouTube Premium household plan from $17.99 to $22.99.

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In latest months, Apple Music, Amazon Music Limitless, and different subscription companies additionally introduced worth hikes, with Spotify remaining the uncommon exception. In an announcement shared with 9to5Google, a YouTube spokesperson stated that these worth will increase will permit Google to proceed to supply a “nice” service to subscribers.

“We’re updating the worth for YouTube Premium and YouTube Music Premium subscribers within the US to proceed delivering nice service and options. We imagine this new worth displays the worth of YouTube Premium which permits subscribers to take pleasure in ad-free YouTube with background and offline play and uninterrupted entry to over 100M songs with the YouTube Music app,” the YouTube spokesperson stated.

As a YouTube Premium subscriber myself, I nonetheless discover YouTube Premium to be a superb worth. The ad-free expertise and the flexibility to look at movies within the background along with your display screen off on cellular are very nice. YouTube Music additionally provides some distinctive options comparable to the flexibility to create playlists that blend licensed music, YouTube movies, in addition to your individual MP3s. Whereas the worth hike actually stings, remember the fact that you possibly can nonetheless save $27.89 by choosing the annual subscription.