December 1, 2023

Elon Musk confirmed immediately that X/Twitter will quickly launch two new X Premium tiers. The present X Premium subscription, which is priced at $8/month (or $11/month when you subscribe on cell) supplies a blue checkmark, precedence rating in conversations, half the adverts, and different options, and Musk stated that the 2 new tiers will solely change the quantity of adverts subscribers will see.

In keeping with Musk, the primary new tier will supply all premium options at a extra inexpensive value level, however with no discount in adverts. The opposite new tier may also supply all premium options however with no adverts in any respect.

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Musk didn’t share pricing particulars for these new tiers, and we additionally don’t know but when they’ll launch. Nonetheless, X person @aaronp613 found within the app’s code earlier this month that the 2 new tiers will probably be named “X Premium Fundamental” and “X Premium Plus,” whereas the present Premium subscription will probably be rebranded to “Normal.”

Launching these two new tiers could assist the corporate improve its income at a time when advertisers are spending much less cash on X adverts. Earlier this week, X additionally began charging customers in New Zealand and the Philippines $1/yr to make use of the platform’s fundamental options, although the corporate stated that this was solely to stop and “not a revenue driver.”

Elon Musk desires X to grow to be an “all the pieces app” the place customers also can earn cash from their content material. Nonetheless, you presently want an X Premium subscription to hitch the platform’s advert income sharing program, and there’s one other eligibility threshold with 5 million impressions in your posts throughout the final 3 months.