December 1, 2023

The iPhone 15 Professional Max is the quintessential Apple product, one by which the sum of a number of small enhancements provides as much as a terrific improve. And that’s very true for many who waited three or 4 years—or extra—to take action: Between its lighter physique, smaller bezels, spectacular Apple Silicon innards, full-featured digicam system, configurable Motion button, improved Dynamic Island, sooner communications, and USB-C port, the brand new Execs are a giant step ahead for this mature smartphone household. And the iPhone 15 Professional Max is an excellent larger step ahead, due to an all-new telephoto lens with 5x optical zoon.

As a reviewer, I don’t normally get to attend lengthy sufficient to understand these items. However I inexplicably opted to not assessment any new iPhones final yr, which is uncommon. And I had switched from the iPhone 13 Professional I had been utilizing to the Pixel 7 Professional again in April, so my time other than the iPhone was maybe helpful: Whereas nothing is ever excellent, the iPhone 15 Professional Max comes tantalizingly shut. It addresses a few of my earlier key considerations, which is clearly welcome. But it surely has additionally supplied some sudden and pleasant moments that talk to Apple’s relentless push for high quality.

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And, positive, there are some misfires too, and a few options—like that 5x optical zoom—don’t fairly meet my Pixel-biased expectations. However it is a smartphone I’d be joyful to make use of for a very long time to return. And I’ll do exactly that relying on the end result of my coming Pixel 8 Professional analysis.


From a distance, the iPhone 15 Professional Max doesn’t look all that totally different from the iPhone X that debuted in 2017, and the bug-eyed three-lens digicam system design on its rear seems very similar to that on the iPhone 11 Professional Max from 2019. However get a bit nearer, put your fingers on the iPhone 15 Professional Max, and you’ll instantly see and really feel the distinction.

First and most clearly, the iPhone 15 Professional Max is noticeably lighter than its curiously dense predecessors. That’s due to the transfer to titanium as an alternative of the heavier chrome steel utilized by the earlier two generations of Execs, and it’s a major and fairly welcome enchancment. That stated, whereas the band that runs alongside the edges is subtly brushed for a little bit of differentiation, the end of the again of my “Pure Titanium” iPhone 15 Professional Max is a uninteresting matte grey colour. It’s nothing just like the sandstone beige proven in Apple’s product photographs, which was a bit disappointing, although I’ll by no means see it anyway, as I all the time shield this costly gadget in a protecting case.

However earlier than doing that, I observed the subsequent main distinction between the iPhone 15 Professional Max and its two rapid predecessors. These iPhone Execs used the identical iconic design because the iPhone 4, with sharp edges throughout that made the units painful to carry within the hand. Properly, contemplate that criticism addressed too: The iPhone 15 Professional Max options delicate however clean and contoured edges that remove the ache whereas retaining the long-lasting look. I’m unsure what took so lengthy, but it surely’s an awesome answer.

There’s extra. Whereas Apple has been touting the “all-screen design” of its flagship iPhones since 2017, that advertising fell aside in use, as every of those telephones, in flip, sported very noticeable and huge display screen bezels. Right here, too, the iPhone 15 Professional Max addresses the criticism. It nonetheless has bezels, after all, however they’re fairly small and are lastly aggressive with the display screen bezels discovered on Pixel and Samsung Galaxy flagships. Apple has lastly achieved what its advertising has been promising for years.

Past these factors, the remainder of the iPhone 15 Professional Max design aligns intently with earlier iPhone Execs, for higher or worse. The Lightning port has been changed with a USB-C port, and the variety of facet buttons has expanded to incorporate a small new Motion button. The antenna gaps across the edges nonetheless look like design accents and never the practical necessity they’re. And the large three-lens digicam system on the highest rear continues to be gigantic and nonetheless causes the iPhone to wobble when it’s placed on a desk or different flat floor.

It’s an iPhone, in different phrases. And for those who cherished the design earlier than, as I largely did, this new model is even higher.


Apple loves its fancy model names, and the iPhone 15 Professional Max, with its Tremendous Retina XDR show with ProMotion, nails it within the show class. However lower by the advertising, and also you’ll discover a gorgeous and splendidly flat 6.7-inch OLED panel with a decision of 1290 x 2796 (460 PPI), rounded corners, a non-skinny 19.5:9 facet ratio, and HDR10 and Dolby Imaginative and prescient capabilities.

The ProMotion in that identify is Apple’s approach of claiming that it helps not simply excessive refresh charges (as much as 120 Hz), but additionally variable refresh charges that adapt on the fly as wanted, which helps spare battery life. The show will get extremely shiny—1000 nits or, with HDR content material, 1600 nits indoors and 2000 nits outdoor—and if something, it could actually virtually be too shiny, particularly in low mild.

The show additionally offers Apple’s vaunted True Tone performance, which I like, and has 100% P3 colour gamut help, with a 2 million-to-1 distinction ratio. Many HDR10/Dolby Imaginative and prescient shows are overly shiny with exaggerated colour pop, even when not enjoying suitable content material, however Apple has lengthy shipped what I feel to be accurately balanced panels that play down the unnatural results. And aside from the brightness in low mild, there’s not a lot to criticize right here. It’s practically excellent.

The show is protected by what Apple calls a Ceramic Protect entrance, and it’s allegedly harder than every other smartphone glass. There’s additionally a fingerprint-resistant oleophobic coating, which I suppose works: All smartphone shows should be cleaned sometimes, and the sides will be powerful relying in your case, however the iPhone 15 Professional Max has been low upkeep. And I’ve dropped it a couple of occasions already, although I’m utilizing a silicon case, with no points.

Tied to the show, after all, is the Dynamic Island which debuted the earlier yr however was new to me. I fell in love with this characteristic and want to see it on different units, however from the attitude of the show, it’s simply a big, large, and pill-shaped cutout that’s noticeably much less obtrusive than the notch it replaces and notably extra obtrusive than the paper gap punch entrance cameras on most Android flagships. It stands out when enjoying video content material that’s stretched to the complete measurement of the show, after all, however I don’t do that each one that always, and the HDR/Dolby Imaginative and prescient capabilities overpower any points I’ve with the cutout. (Extra on Dynamic Island later.)

{Hardware} and specs

Apple has lengthy loved efficiency and effectivity benefits over its Android-based rivals, however the iPhone 15 Professional Max extends this lead with the A17 Professional, which Apple describes as its first true Professional-class chipset. It’s a 3-nm design, a 64-bit CPU with two high-performance cores and 4 effectivity cores that provides a minor efficiency benefit over its predecessor, the A16 Bionic. But it surely’s the GPU that places the phrase “Professional” in its identify: This can be a “model new” (in keeping with Apple) six-core design, with help for {hardware} accelerated ray tracing and mesh shading, and it offers a 20 p.c efficiency increase over its 5-core predecessor. Extra on that in a second.

The A17 Professional within the iPhone 15 Professional Max additionally offers a 16-core Neural Engine (NPU) for accelerated AI and machine studying (ML) actions, although Apple is generally silent on the perfect examples of that utilization. It helps {hardware} AV1 decoding (along with the HEVC, H.264, and ProRes decoding/encoding help that was added final yr). And due to its built-in nature, the A17 Professional is how and why the iPhone 15 Professional Max helps USB 3.2 Gen 2, with its 10 Gbps knowledge switch speeds, a giant enchancment over the 480 Mbps supplied by Lightning.

Apple doesn’t disclose the RAM it makes use of within the iPhone, it’s a part of the thriller, I suppose, however third-party sources inform us that the A17 Professional in iPhone 15 Professional Max delivers 8 GB of RAM, a giant improve over the 6 GB of RAM in its predecessor. And it’s public data that the bottom iPhone 15 Professional Max, which I bought, comes with 256 GB of built-in storage, double the minimal final yr. There are additionally purchase-time upgrades to 512 GB and 1 TB of storage for many who want it (like professional photographers or videographers).

Most of that is … no matter. In my expertise, iPhones have all the time supplied terrific out-of-the-box efficiency and at the least all-day battery life, far exceeding something discovered on the comparable Google Pixel Professional in each circumstances. And the iPhone 15 Professional Max has by no means paused, hiccupped, or hung in any approach in regular utilization, which is simply what I anticipated. On this approach, it’s the anti-Pixel.

However I used to be significantly to see how strongly Apple pushed the iPhone 15 Execs’ video gaming capabilities at its launch occasion in September. Key to that is its new “pro-class” GPU with its {hardware} accelerated ray tracing, a holy grail of kinds within the online game world, and the kind of factor that usually requires high-end PC {hardware} or a console just like the Xbox Collection X. It offers a superior look, after all, but additionally sooner body charges and smoother gameplay, and Apple claims as much as a 4X efficiency enchancment over the software-based ray tracing in its A16 Bionic-based predecessor.

Properly, I can’t check any of that per se. However I can—and did—check Resident Evil: Village, a sport I had beforehand performed however not completed on the Xbox. (I completed its predecessor, Biohazard.) This survival horror sport is now about two years previous, but it surely’s a contemporary 3D title that has no enterprise working—not to mention working effectively—on a telephone. But it surely does.

Testing this required three issues: The sport itself, which is obtainable without spending a dime (with in-game purchases to get the complete sport), an Xbox Wi-fi Controller related by way of Bluetooth, and an exterior show of some form. Seeing the Xbox controller pair with the iPhone was a curious second of reality. For the show, I turned to my spouse’s 15-inch Full HD USB-C show, and I used to be each shocked and impressed to see it energy on instantly after I related it to my iPhone 15 Professional Max. I had anticipated it to require a separate energy connection.

Resident Evil: Village isn’t a fast-action shooter-type sport, and the start of it the place you simply stroll round a home and put a child to mattress is disarmingly calm. But it surely was a great way to look at the gadget’s graphical capabilities—the sport was mirrored on the interior and exterior shows—and get some fundamental efficiency impressions.

The telephone will get fairly heat however by no means molten sizzling, and there are some stutters and pauses right here and there, particularly at first. But it surely works, and higher so for those who focus solely on the sport and do nothing else. And it does look and even play nice, for probably the most half.

It additionally eats the battery at an alarming price—I went from 74 p.c to 60 p.c in perhaps 10 minutes whereas taking screenshots for this assessment—so some type of energy is advisable. The show I used doesn’t have audio system, so the audio got here out of the iPhone and was each wonderful and immersive.  Clearly, you might additionally play immediately on the iPhone, utilizing on-screen contact controls, however I’m too previous for that.

(That is form of irrelevant for this assessment, however the horror parts of Resident Evil: Village—the heavy respiratory, the scene by which you head out into the snowy darkish to seek out your spouse, the soar scares, and so forth—actually maintain up and translate properly to cellular. Should you’re into this sort of sport, Resident Evil: Village is spectacular by itself as effectively.)

Watching the Apple occasion, I questioned if the iPhone 15 Professional Max might not directly be the start of a brand new period in gaming, as the corporate claimed, a tool with a novel mixture of efficiency, effectivity, graphical acumen, and video games. And whereas it’s early days, and this shift most likely received’t be totally realized till we’re a era or two of iPhones down the street, it does appear that Apple’s on the correct path. I’ve accomplished a number of cellular video games through the years, however with the iPhone 15 Professional Max, it’s attainable I’ll quickly use a cellular gadget to finish a sport that was created completely for the PC and high-end consoles too.


Not surprisingly, Apple’s flagship amongst flagships affords trendy and succesful communications capabilities, with 5G mobile (sub-6 GHz and mmWave) with 4×4 MIMO and gigabit LTE with 4×4 MIMO, Wi-Fi 6E with 2×2 MIMO, Bluetooth 5.3, second-generation Extremely-wideband (UWB), and NFC. I’ve by no means had any connectivity points with this gadget, and it usually delivers quick Wi-Fi speeds—typically a lot sooner—than any PCs I exploit.

Extra controversially, the handset solely helps eSIMs—you’ll be able to have two eSIM profiles enabled on the identical time—and doesn’t characteristic a standard nanoSIM card even though there’s room for it (and Apple does provide this characteristic in different nations). This can be a drawback for me as a result of my service right here in Mexico doesn’t but help eSIMs, and I exploit that service’s knowledge connectivity after I hit my month-to-month restrict on T-Cell. (I ended up placing the nanoSIM card in my older Pixel 7a for backup functions.) There isn’t any logical cause for Apple to push eSIM this aggressively now, however that is additionally a type of issues that may disappear in time.

I’m utilizing the iPhone with two eSIMs, nonetheless. Proper earlier than the journey, I found a service referred to as Nomad that provides pay-as-you-go eSIMs at reasonably priced costs. So I bought an eSIM with 10 GB of 4G connectivity over 30 days for $32 ($29 on sale) and enabled it when my T-Cell worldwide knowledge ran out. It’s labored flawlessly, and with dual-SIM help, I saved my telephone and textual content on my regular quantity and simply used the Nomad eSIM for knowledge with no points in any respect. (Should you use my PAUL65GE referral code, I’ll get a $3 credit score, which might be good.)


The iPhone 15 Professional Max sports activities stereo audio system— one within the earpiece above the Dynamic Island and one on the underside subsequent to the USB-C port—and three microphones, one on the highest and two on the underside. Telephone calls had been all the time clear utilizing the iPhone usually, however after getting two complaints about audio high quality whereas on speakerphone—one thing that was by no means a problem on the Pixel 7 Professional—I finished even making an attempt to make use of it that approach.

The audio-video expertise is far more spectacular with music and video as a result of the iPhone helps Dolby Imaginative and prescient HDR and Dolby Atmos spatial audio capabilities. And whereas I don’t spend lots of time watching movies on it, not to mention with out earbuds, it’s truthful to say I used to be blown away. I all the time watch a couple of key sequences in Atomic Blond and some different films when testing this performance, and the mixture of the iPhone 15 Professional Max’s show and audio methods is without doubt one of the finest round.

And whereas I don’t normally do this sort of testing, I signed up for a 30-day Apple Music trial so I might expertise some spatial audio music once more. Right here, too, the outcomes had been spectacular, with crisp and clear output and terrific stereo and spatial separation. With older songs particularly, it was like I used to be listening to acquainted music for the primary time. (High quality varies by observe, after all, however I by no means bumped into any stinkers.)


Apple’s three-lens professional digicam system is the primary cause that clients select an iPhone Professional over a standard-issue, non-Professional iPhone. And with the iPhone 15 collection, the agency used that data to its benefit by making a key new digicam characteristic, a telephoto lens with 5X optical zoom, unique to the costlier Professional Max. This improve actually sucked me in: I’ve all the time gone for the telephone (iPhone or Android) with the perfect digicam system, and after I noticed what Apple was doing with the iPhone 15 Professional Max digicam system, I knew I needed to give it a shot. Pardon the pun.

The digicam system is spectacular sufficient on paper, but it surely’s really not a lot of a leap ahead in comparison with earlier generations, and I’m nonetheless a bit sad with Apple’s claims about it providing “the equal of seven digicam lens.” I may also level out that the Pixel 8 Professional’s digicam system appears much more spectacular on paper, with its three high-resolution lenses, however we’ll see what that appears like in the true world after I come dwelling from Mexico subsequent week and might lastly put that telephone by its paces.

The primary lens on the iPhone 15 Professional Max is mainly equivalent to that on its predecessor, regardless of Apple’s claims on the contrary. It’s a 48 MP wide-angle lens, a 24 mm equal with an ƒ/1.78 aperture and dual-pixel Omni-Directional Part Detection (PDAF, or what Apple calls “100% Focus Pixels”) optical picture stabilization (OIS). The one distinction this yr is that Apple’s Digicam app saves pictures taken with this lens in 24 MP by default, however you’ll be able to change again to the previous 12 MP format to avoid wasting cupboard space or allow one in all three HEIF Max/ProRAW modes for those who’re a professional your self and upgraded to extra storage. Extra on that in a second.

Portrait mode

The 12 MP ultra-wide lens is actually equivalent to its predecessor, it’s a 13 mm equal with an ƒ/2.2 aperture, a fairly large 120-degree discipline of view, and “100% Focus Pixels,” which is Apple marketing-speak for dual-pixel PDAF OIS. (No complaints right here: That’s a significantly better identify.)

Extremely-wide shot

After which there’s the telephoto lens. On the non-Max 15 Professional, Apple mails it in with the identical 12 MP lens as final yr, a 48 mm equal with 2X optical zoom, an ƒ/1.78 aperture, and dual-pixel PDAF OIS/100% Focus Pixels. However the iPhone 15 Professional Max will get a brand new 12 MP telephoto lens that could be a 120 mm equal with a brand new tetraprism design (much like a periscope digicam however utilizing up much less area internally) that gives 5X optical zoom, an ƒ/2.8 aperture, and “3D sensor‑shift optical picture stabilization and autofocus.” (No matter meaning. Barely extra superior OIS and auto-focus, I suppose, however not “100% Focus Pixels”?)

5x Telephoto shot

So let’s begin with the primary lens, as that is the one clients will use probably the most typically. It debuted in final yr’s iPhone 14 Execs, which I didn’t check, however this yr, there are two adjustments in software program that influence how you employ the lens dramatically. First, Apple modified the “1x” button within the Digicam app right into a toggle that you simply use to modify between three focal lengths (“1x/24 mm,” “1.2x/28 mm,” and “1.5x/35 mm”). And second, the Digicam now defaults to a brand new 24 MP photograph seize format, in comparison with 12 MP in earlier iPhone Execs.

The focal size toggle helps clarify Apple’s declare that the iPhone 15 Professional/Max affords “the equal of seven digicam lenses,” however the larger challenge, to me, is the complexity of this method and that the majority customers—who aren’t execs, regardless of the product’s identify—will discover this complicated. Up to now, you’ll open the Digicam app and discover three clear buttons, every representing a special focal size: .5x, 1x, and 2x. Granted, most individuals most likely considered them as “zoom” decisions, and even “lens decisions” as a result of every of these buttons mapped to a particular lens (ultra-wide, large/essential, and telephoto, respectively).

Hybrid zoom

With the iPhone 15 Execs, and the Max particularly, there are a lot of extra focal size decisions, and whereas every of them does interact a particular lens, there are nonetheless solely three lenses, not seven. A .5x focal size nonetheless makes use of the ultra-wide lens. The 1x, 1.2x, and 1.5x decisions use the primary lens. And the 2x and (on Max solely) 5x decisions use the telephoto lens. That’s solely six focal lengths, however the seventh is engaged while you set off the Digicam app’s Macro mode, which kicks in mechanically while you get actually near a topic; this makes use of the ultra-wide lens. So there’s your seven.

There’s good and unhealthy right here. On the one hand, I count on most mainstream customers to inadvertently faucet the “1.x” button right here and there, partaking a special focal size with out realizing it. On the opposite, the selection is sweet, and you may as well configure how this button works in Settings: You may configure a special default focal size (which Apple irritatingly and inaccurately calls a “lens” in Settings) and you may merely toggle off the 2 further focal lengths (“lenses”) for those who don’t like this characteristic.

Should you go away it as-is, you’ll wish to be aware of this modification, I suppose. I prefer it total, because the 1.2x and 1.5x focal lengths present good middle-ground steps between the normal 1x and 2x modes with out the necessity to manually zoom utilizing contact. I thought of switching to 1.2x because the default, actually, however after lots of experimentation, I made a decision to depart it alone. In the long run, I prefer to take photographs rapidly and transfer on. I’m not an expert photographer, I largely simply take snapshots. You already know, like most individuals.

The opposite change is much more technical: Apple is letting iPhone 15 Professional customers take full benefit of the high-resolution sensor in the primary lens for the primary time and the Digicam lens now not pixel-bins photographs right down to 12 MP, roughly matching the decision of the opposite two lenses. However you’ll be able to, after all, change how this works in Settings.

I might waste lots of time on this, however I’ll attempt to be transient. 24 MP images will clearly take up extra storage than 12 MP images, and that’s as true in your cloud storage as it’s on the gadget. However the storage necessities aren’t linear: As Apple explains within the Digicam app’s settings interface, the place a typical 12 MP photograph will take up 2 MB of area, a typical 24 MP photograph will take up 3 MB. And that makes the choice somewhat extra complicated, because it’s a subtler compromise between high quality and storage. Assuming, after all, that the 24 MP images ship extra high quality and never simply extra decision.

Portrait mode

Including to the confusion, the primary digicam doesn’t all the time present 24 MP images, even when that’s the way it’s configured: Night time mode, macro, flash, and Portrait Lighting photographs all save at 12 MP, and there’s nothing you are able to do to vary that. Between that and the 12 MP ultra-wide and telephoto photographs, you’re going to have a mixture of photograph sizes and resolutions, until you return to the pre-2023 defaults. (I might additionally develop on the weirdness of the iPhone 15 Professional Max having just one high-resolution essential lens whereas the opposite two stay different low-resolution lenses, however that is how Apple does issues: You already know they’ll catch as much as Google over the subsequent two years by including yet another high-resolution lens annually.)

Apple switched the default right here—and raised the bottom storage on the iPhone 15 Execs to 256 GB—as a result of the 24 MP default delivers superior high quality images when in comparison with the previous 12 MP default. It explains that that is because of the iPhone’s clever bracketing, by which the uncooked knowledge from the 48 MP lens is mixed with a number of 24 MP photographs to create a last picture. It’s a computational images joyful center floor that takes into consideration the native decision of the sensor, shutter efficiency, and photograph high quality, mainly. Due to the best way the iPhone does issues, 24 MP photographs can be “higher” than pixel-binned 12 MP photographs, they usually received’t undergo from the shutter lag that accompanies full-resolution 48 MP photographs. It’s the correct setting for most individuals. The Goldilocks setting.

That’s the idea, anyway. And I’m working with it: I’m a bit embarrassed to say that I did little in the best way of side-by-side 24 MP v. 12 MP comparisons, selecting as an alternative to easily use the digicam system as-is after analyzing all of the settings. My expertise, equivalent to it’s, is that not a lot has modified. For probably the most half, the iPhone 15 Professional Max digicam system delivered the acquainted, largely high-quality photographs I count on from the iPhone, photographs which might be sensible and by no means artificially boosted with HDR. And lots of photographs are terrific. Portrait mode has gotten so significantly better that I discovered myself utilizing it lots.

Portrait mode

On the flip facet, I observed no enhancements in high quality both: There’s nothing about this configuration that resulted in any significant change within the high quality of my images.

This can be a typical iPhone photograph: Correct however a bit uninteresting to my eyes

Certainly, there are some long-time digicam issues that also persist. For instance, shutter lag could be a drawback, particularly in sort-of low-light situations like eating places, the place I take lots of images. If nothing is transferring, the photographs are sometimes exemplary. However contemplate this shot of a sushi grasp’s fingers, blurry even though he wasn’t precisely transferring all that quick. That is the form of shot the place the iPhone typically comes up brief.

Blurry hand on the correct

One form. It’s time to debate the brand new telephoto lens within the iPhone 15 Professional Max.

As background, I’ve owned a couple of smartphones with 5X optical zoom up to now, the primary being the Huawei P30 Professional 30 from 2019 and the latest being final yr’s Pixel 7 Professional. (The Pixel 8 Professional I’ll be as quickly as subsequent week carries ahead with the identical telephoto {hardware}.) This functionality is a major enchancment over a normal 2x (or no matter) optical zoom. (It additionally leaves you wanting much more, although we run into some critical physics points making an attempt to make these tiny lens parts push previous 5x optical zoom.)

I used to be excited to get this functionality in an iPhone. But it surely’s solely OK, with colours which might be normally washed out and little in the best way of element on far-away topics.

Extremely-wide (0.5x)
Principal (1x)

Telephoto (5x, optical)

Telephoto (10x, hybrid)

It’s also possible to zoom in additional, after all, and let the iPhone’s hybrid zoom kick in. And that is even worse: I usually stick with 10x or decrease for high quality causes, however even then, you’re washed-out mud for probably the most half. My Pixel 7 Professional has superior optical and hybrid zoom—I think Google is simply additional alongside in its computational images work—and naturally, my spouse’s Samsung Galaxy S22 is even higher, with crisper, cleaner optical and hybrid zoom. You may complain all you need about Samsung’s fudging of moon photographs, however my spouse’s photos appear like they got here out of a telescope; all my iPhone can do is seize a blurry white circle in a loud, pixelated sky.

A greater hybrid zoom shot (unsure in regards to the magnification)

It’s not all unhealthy: 5x continues to be higher than 2x, and also you received’t want this stage of zoom more often than not. However I take an inordinate variety of Mexico Metropolis skyline photographs from our balcony, and I by no means stopped wishing I had my Pixel with me on this journey. That digicam system is much better at zoom photographs.

The iPhone is well-known for its video prowess. However right here, too, I need to apologize. I not often if ever file video, and I spent most of this month having fun with Mexico Metropolis and taking solely nonetheless photographs.


Apple payments iOS because the world’s most safe cellular working system, and I suppose I’ve no quibbles there. Latest iOS variations have ramped up its privateness and safety features, most notably with per-app anti-tracking prompts, and iOS 17 provides a couple of minor enhancements to what was already a reasonably full system with enhancements to lockdown mode (for safeguarding in opposition to cyberattacks) and improved permissions controls. However the fundamentals stay the identical: Along with the unbelievable suite of safety and privateness protections in its OS, the iPhone offers {hardware} safety features like a safe enclave, the T2 safety chip, encrypted storage, and best-in-class facial recognition by way of Face ID. It’s all there.


After I switched from the Pixel 7 Professional to the iPhone 15 Professional Max final month, I instantly observed how significantly better the battery was in Apple’s gadget. Twice as a lot battery is probably a stretch, but it surely feels prefer it: The place my Pixel wanted to be recharged within the late afternoon on most days, the iPhone routinely makes it till bedtime with out me worrying about charging it. And I’ve solely thought-about charging mid-day on busy journey days once we’re out and about within the metropolis taking a number of images removed from the condominium. And within the subjective theme right here, I’ll additionally word that I by no means as soon as took my moveable charger with me this month. It was a daily companion after I was utilizing the Pixel in Mexico Metropolis.

(As I write this, it’s 12:42 pm and I took the iPhone off the charger at 6:30 am. The battery is at 92 p.c after 3 hours of energetic display screen time and about 3 hours of idle time.)

From a configuration perspective, the iPhone has all of the anticipated charging optimization options to assist protect its well being, and it helps a low-power mode for those who’re working low. The one change I made was to show the battery life share inside the battery meter within the standing bar.

Software program

The iPhone 15 Professional Max arrived with iOS 17, the newest model of Apple’s cellular OS. There’s not a lot to say right here: For probably the most half, iOS is as elegant and mature as ever, and I discover switching between it and Android largely seamless, with every having a handful of benefits over the opposite in fundamental utilization. Is it dumb that you simply nonetheless can’t put icons anyplace you need on the iPhone’s dwelling display screen? Yep. This dialogue has additionally been overwhelmed to dying.

That stated, I’ll name out two areas in iOS that I feel clarify the highs and lows of this method properly. Thankfully, I’ve written about each already, so I can maintain this brief.

Within the professional column, now we have the iPhone gesture navigation system that I wrote about not too long ago: The consistency and logic of this method are virtually breathtaking and are one thing that Google ought to undertake outright.

On the flipside, Apple’s dealing with of notifications stays a tragic joke, with the odd exception of the Dynamic Island that debuted a yr in the past however is new to me: This unbelievable software program characteristic isn’t only a technique to disguise the previous notch, it’s an revolutionary and new method to dealing with multitasking and alerts on a cellular gadget with a comparatively small show and is so good I count on Apple to implement it on Mac and iPad sooner or later too.

Distinctive {hardware} options

The iPhone has included a bizarre Ring/Silent change for the reason that first model in 2007 that was most likely activated by customers by mistake greater than it was on goal. Properly, that period is ending: The iPhone 15 Professional Max replaces that oddity with a brand new Motion button that may carry out the previous Ring/Silent duties or be configured to carry out one in all a number of different duties.

It’s not a horrible thought, however this preliminary implementation is lackluster.

For starters, the button is just too small, and it’s within the incorrect place above the 2 quantity buttons on the left facet the place I typically hit it by mistake when making an attempt to boost the quantity or take a screenshot. Apple ought to transfer it to the correct facet of the gadget and place it above the Aspect button (which most individuals consider as the facility button). And never only for aesthetics: Its placement on the left makes it tougher to activate for right-handers like me.

Secondly, the Motion button is just too restricted. The vary of decisions is sweet—I configured mine to open the Digicam app after which, if the Digicam app is open, to snap a photograph. However you need to long-press it to activate it, which I’m positive is about making an attempt to stop mis-clicks. And there’s no cause why this button can’t carry out a number of actions. Absolutely, double-clicking it might do one thing too?

And whereas this isn’t a giant deal, the UI for configuring what the button does—decisions embrace Silent Mode, Focus, Digicam, Flashlight, Voice Memo, Magnifier, Shortcut, and Accessibility, every with sub-options—is gratuitous and utterly in contrast to every other interface within the Settings app. That’s foolish.

The iPhone 15 lineup is the primary to lastly transfer previous the dated and proprietary Lightning connector and provide industry-standard USB-C connectivity. And with the iPhone 15 Execs particularly, meaning USB 3.2 Gen 2 capabilities, with 10 Gbps knowledge switch speeds—an enormous enchancment over the 480 Mbps present in earlier iPhones and on the non-Professional iPhone 15s—a bunch of different cool capabilities, most notably the exterior show help I famous earlier. I didn’t check this—the SSD I introduced right here is formatted incorrectly for this use; it requires the APFS or exFAT format—however you may as well join the iPhone 15 Execs to a USB-C SSD storage gadget, and it’ll file ProRes video on to it, bypassing your inside storage. This can be a new period for the iPhone. One solely wonders what took so lengthy.

One additionally wonders why Apple bundles a sluggish USB-C 2 cable within the field: That’s inexcusable for a Professional gadget that helps significantly better expertise.

Pricing and availability

The iPhone 15 Professional Max begins at $1199, a $100 improve over the bottom worth of its predecessor. However in the excellent news division, that features extra storage, 256 GB, too. You may improve to a 512 GB mannequin for $1399, or to 1 TB for $1599. Obtainable colours this yr embrace Pure Titanium, Blue Titanium, White Titanium, and Black Titanium. The handsets are broadly obtainable at Apple, nearly each cellular service, and at electronics shops worldwide.

Suggestions and conclusions

The iPhone 15 Professional Max is filled with dozens of small however vital upgrades that make it a no brainer for anybody in search of the absolute best flagship smartphone expertise. These coming from earlier iPhones will admire the bodily enhancements, Dynamic Island, Motion button, and USB-C, whereas Android lurkers are working out of excuses as Apple continues to deal with lingering considerations. My iPhone 13 Professional was solely two years previous, however this was a terrific improve and by no means a minor advance. And most of the people are probably utilizing even older telephones, making the iPhone 15 Professional Max all of the extra interesting.

That stated, Apple hasn’t moved the needle an excessive amount of on images: It’s nonetheless a robust level, however I’d prefer to see higher-resolution ultra-wide and telephoto lenses, and higher optical and hybrid zoom capabilities. And whereas the transfer to USB-C was years overdue, the inclusion of a Lightning-slow USB 2 cable within the field is an insult.

Regardless of. Apple nonetheless delivers the perfect total smartphone expertise obtainable as we speak, as all the time. Whether or not you’re a convert or not, you’ll not be disenchanted.



  • Iconic design
  • Terrific efficiency
  • Glorious battery life
  • Attractive and flat show with a lot smaller bezels
  • Full-featured three-lens rear digicam system with 5x optical zoom
  • Dynamic Island is extra helpful than anticipated and higher than a notch
  • Configurable Motion button
  • USB-C for the win
  • … And all the normal iPhone benefits


  • Irritating notification system
  • Bundled USB-C cable is the sluggish USB 2 model
  • Motion button is within the incorrect place and is proscribed to at least one solely job